Oryx Gaming Makes Entrance into the Swiss market
Oryx Gaming has entered a new collaboration with one of Grand Casino Luzern's casino brands, mycasino.ch. This new partnership is a product of the growth strategy of Bragg Gaming Group. It seeks to venture into regulated jurisdictions around the world, which includes Switzerland. This country has Grand Casino Luzern is one of it's most notable online casino operators.
Domain visitors will now be able to access premium casino games from a German developer, Gamomat. Some of such games include online mobile casino games, including Ramses Book, Fancy Fruits, Crystal Ball, and so much more. This makes Grand Casino Luzern Central Europe's second online casino enter a gaming collaboration with mycasino.ch, thereby launching a domain. The first casino in central Europe to enter into a partnership with mycasino.ch was Grand Casino Baden, where they launched the domain Jackpots.ch in August 2019. Swiss igaming market
The Swiss gaming market was launched on July 1, 2019, and only bitcoin casinos in the country can have a license. The deal with casino.ch marks the first with the Swiss operator after Oryx. The certification is used as a regulatory standard in Switzerland.
Establishing a Presence In the Swiss Market
Oryx Gaming Managing Director Matej Mazi expressed his excitement about the new collaboration in a press release from the company and noted that Switzerland's online casino market has been on their radar as they had been following it closely ever since the new legislation that came to force in 2019 and they were very excited to break into it finally.
He also added that Casino Luzern was an excellent partner for them as a renowned operator in the Swiss market. Of course, partnering with a powerful online casino brand is a sure way to build and strengthen their country's presence.
A Powerful Start
From the recent official figures that were published by ESBK ( one of the Swiss gambling organization), online game licenses achieved 23.5 million Swiss francs (19.48 million pounds) in the first year of part operation; meanwhile, mycasino.ch made a revenue of 8.9 Swiss francs (7.38 million pounds) in 2019.
What The CEO Had to Say
Commenting on the deal, Wolfgang Plame, CEO of Grand Casino Luzern, noted that even though they had aggressively launched their online business, and are always looking for new and amazing content to improve their customer experience base, which is ever blooming. He added that they were more than delighted with the opportunity of working with ORYX.
Also, since their core organizational mission is to provide Swiss players with the highest pure entertainment level, they believe the ORYX game portfolio will help them achieve that objective.
The deal comes on the heels of Oryx's content deal with SoftSwiss, a gambling software maker in Curaçao, who initially obtained its games contents and titles from partners of RGS studio such as, Aracdem, Golden Hero, Givme Games, Kalamba Games, Candle Bets, and Peter & Sons.